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Juliana exists to encourage more women to experience the best of mountain biking


Juliana is as much about creating a voice for women in mountain biking as it is about creating the products themselves.

No matter how much thought goes into their bicycles, it’s the people who ride them that bring them to life. And because Juliana is a stand-alone brand, we enjoy the luxury of uninterrupted focus on these women. From guides to adventurers, pro racers to passionate enthusiasts, we support as many inspirational women as possible and share their stories with others who share the same drive for mountain biking.

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